Karen Deis Topic:
No Shiny Objects: Marketing Basics That Will Never Fail You.
It seems like every day, there’s a new social media platform. A new phone app. An untested marketing idea. And everyone and their brother or sister are telling you about new ways to use them in your mortgage business.
But there are two problems with bright, shiny objects….
- They make big promises that if you use this new idea/tool, you’ll be wildly successful.
- While bright shiny objects can be fun, they are also distracting.
To put it another way, it’s like dressing yourself for work in the morning, adding “accessories” to what you are wearing now—but nothing matches your clothing.
That’s where the basics will never fail you…
The ideas and strategies that Karen will share have worked for others over for years and years. They are not the next shiny object. They are not rocket science. You may even think they are boring. But each one is designed to get engagement (and leads) from real estate agents and consumers—which is the name of the mortgage game these days.
(Karen Has been a featured speaker at 37 state mortgage association events. The Duncan Mastermind Meeting. Events sponsored by MI companies. Mortgage Girlfriends Mastermind Retreats. And a ton of virtual, online meetings.)